◆Hong KongIn Hong Kong, in anticipation of virus infections worsening, the Hong Kong Trade Development Council is participating in an online exhibition on an online marketplace. While it is unfortunate that we do not have the opportunity to interact with customers face-to-face in person, this kind of contact with customers for this certain period has a different kind of appeal, and it has given us an idea for promotions after COVID-19.
◆SingaporeOishii Japan and airport events have been canceled, but on February 6th and 7th at the JR Cafe, after taking precautionary measures to prevent the spread of coronavirus, a promotion was held where samples were distributed and cold brewed tea was provided along with product explanations.
◆New York online seminar and conferenceWe were planning to hold 2 seminars in New York this year, but they were canceled due to worsening infections. Therefore, we held a video seminar and conference with a limited-time viewing aimed at U.S. buyers with whom cold brewed tea served at restaurants has been increasing in recent years, and for those who also have a strong support for Matcha.
◆American Japanese tea portal seminarThe Winter Fashion Show this year has been canceled. Therefore, we have created and disclosed a portal site that appeals to American consumers in support of local retailers who are popularizing Japanese tea even during COVID-19. On the website, you can search for Japanese tea shops centered on Los Angeles and New York, and the names of Japanese companies that support you are also posted.
◆France online seminar and importing consultationThis year due to travel restrictions, the planned restaurant promotion was canceled. In place of that, for France where leaf tea consumption is high, we held an online course (limited time) for essential knowledge about purchasing, particularly for tea dealers specializing in Japanese tea, luxury hotels, and restaurant buyers. Importing consultation was also held.
◆Malaysia exhibitionThe Malaysia International Tea & Coffee Expo scheduled for this year has been postponed, but with the cooperation of the Malaysia Tea Association, who presides over the exhibition, we were able to hold a 3-day B-to-B and B-to-C seminar.
◆Taiwan International Tea ExpoIn Taiwan, which succeeded in containing the coronavirus infection, the Taiwan International Tea Expo was held as scheduled from November 13th to 15th, 2020. Although we were not able to travel there from Japan, under the direction of the Japan Tea Export Association (our member organization), with the cooperation of local Japanese tea instructors and tea companies that handle Japanese tea, we were given the opportunity to get to know many customers.